Suchergebnisse

The Philippine Chairmanship of ASEAN in 2017 is an opportune time to revive the National Branding Council proposal made by the Management Association of the Philippines (MAP) in 20121 to build the international image and reputation of the country. Nation Branding is an important tool in managing a country's identity across the globe forming part of public diplomacy (PD). PD covers aspects such as inducing appeal by influencing public opinion using information, education and culture. This has long been strategically employed by the Department of Foreign Affairs (DFA). Nation branding, on the other hand, is a related concept but not new to Philippine government agencies such as the Department of Tourism and the Department of Trade and Industry. Nation branding, however, entails knowing the country—its people, products, and how it is perceived by other publics.